MARKETING & ENTREPRENEURSHIP WORKSHOP HELD AT CHOZUBA
CHOZUBA, FEB 17: A Marketing & Entrepreneurship Orientation Workshop under the PM Vishwakarma scheme was successfully conducted at Vamuzo Memorial Hall, Chozuba, Phek, on February 16, 2026, with the objective of strengthening sustainable livelihoods through entrepreneurship, marketing, digital formalisation, and financial literacy.
The programme was aimed at creating awareness and building the capacity of artisans and beneficiaries to become self-reliant and market-ready.
Heinamgwangbe Nsarangbe, General Manager, DIC–Chozuba, in his opening remarks highlighted the objectives of the PM Vishwakarma scheme and encouraged participants to utilise the training to strengthen their entrepreneurial ventures.
The first session, focusing on schemes under the Ministry of MSME and the State Government, was conducted by Veswovo Phesao, Functional Manager, DIC–Chozuba. He elaborated on various MSME and State Government schemes, including eligibility criteria and benefits available to artisans and entrepreneurs.
The second session on the Entrepreneurship Development Programme (EDP), branding, advertising, and packaging was led by Victoria, SLPMU. She stressed the importance of entrepreneurial skills, effective branding, advertising strategies, and improved packaging to enhance marketability and ensure business sustainability.
The third session was conducted by Avelu, Project Assistant, RAMP, Phek, who highlighted the benefits of PM Vishwakarma under Udyam registration and QR code integration. She emphasised the importance of digital payments, business formalisation, and registration for sustainable growth.
The fourth session on financial literacy and banking matters was delivered by Ronald Lepcha, Branch Manager, SBI, Chozuba. He spoke on basic financial literacy, banking services, credit facilities, and guided beneficiaries on effective financial management.
A feedback and interactive discussion session was also held, allowing participants to clarify their doubts with the resource persons. In all, 100 registered participants attended the programme, along with government officials and facilitators. (Esuihangle, IA)
