Americans to spend $15.3 billion on dad this Father’s Day: Retail survey

Consumer confidence to credit, says National Retail Federation

 – The Washington Times – Saturday, June 16, 2018

Father’s Day spending is expected to total a near-record $15.3 billion this year, according to the National Retail Federation, which has tracked the trends. The total is a little shy of the unprecedented $15.5 billion Americans spent on dear old dad in 2017.

Fathers, stepfathers, husbands and sons are included on the national gift list.

The organization said that 77 percent of us will celebrate Father’s Day and shell out an average of $133 per person. Millennials are the biggest spenders: Americans between 25 and 34 years old will drop an average $188 on Father’s Day.

Such generosity could be another facet of the Trump Bump.

“We are pleased to see consumer confidence continue to rise, leading to another near-record holiday spend on Father’s Day,” said Matthew Shay, president and CEO of the retail group.

The most popular dad gift this year is a special outing like a ball game or dinner out; Americans will spend $3.2 billion


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