Creating ‘Addiction’: News Media Engagement Leads to Revenue

PARIS, Mar 16 (NEPS): What does the Norwegian daily VG, the New York Times, the Guardian US, and the photo messaging system Snapchat have in common? All have high levels of user loyalty, and all will discuss how they get it at the World News Media Congress, to be held in Washington, D.C., from 1 to 3 June next.

A session on how news publishers encourage and increase user visits and audience loyalty, and how that leads to revenues, will feature Torry Pedersen, CEO and Editor-in-chief of Verdens Gang, Paul Smurl, General Manager of Core Digital Products for the New York Times, Eamonn Store, CEO of Guardian US, and Nick Bell, Head of the Media Division of Snapchat.

Why Snapchat? Not your typical news media company. But the popular photo messaging system has updated its platform to bring news to a younger audience. With ‘Discover’, a news feed that offers channels and content from leading media companies — refreshed every 24 hours — Snapchat earns a seat at the table with leading news brands.

The session, called “Create addiction, daily use, generate usefulness, loyalty: monetization follows!”, is one of many highlights of the 67th World News Media Congress, 22nd World Editors Forum and 25th World Advertising Forum, the global summit meetings of the world’s newspapers and news publishers.

More than 1,000 publishers, CEOs, chief editors, managing directors and other senior news publishing executives are expected at the events, organized by the World Association of Newspapers and News Publishers (WAN-IFRA), in cooperation with the Newspaper Association of America. Full details, including the programme, speaker bios, social events and registration information, can be found here.

Other sessions include:

An Evolving Profession: Global Perspectives, a conversation between Martin Baron, the Executive Editor of the Washington Post, and Maria Ressa, CEO and Executive Editor of the Philippine social news network Rappler, and former Manila and Jakarta bureau chief for CNN.

Can Mainstream Media Buy Its Way To Growth? featuring Raju Narisetti, Senior Vice President & Deputy Head of Strategy for News Corp,Perrine Albrieux,  Director of Marketing & Digital Development at Groupe Télégramme in France, and Christian Hendricks, Corporate Vice President, Interactive Media, for The McClatchy Company in the United States.

Who Runs the News Agenda in a Tech Hungry World,” with media and technology executive Vivian Schiller, a former President and CEO of National Public Radio and former global chair of news at Twitter,  Emily Bell, Director of the Tow Center for Digital Journalism at Columbia University’s Graduate School of Journalism, Marcelo Rech, Executive Director of Journalism at RBS Group in Brazil, and Tom Rosenstiel, Executive Director of the American Press Institute.


A new strategy for news,  a proposal for the future of news media by Jeff Jarvis, author, digital visionary, professor and Director of the Tow-Knight Center for Entrepreneurial Journalism at the City Universiry of New York’s Graduate School of Journalism.

Digesting Programmatic and the Impact on Sales Teams, a look at automated approaches to online advertising with Alanna Gombert, CEO of Gombert Consulting and the former head of digital sales and strategy at Condé Nast, Marcel Udo, Director of Automated Trading at Telegraaf Media Groep in the Netherlands, and Robert Johansson, Head of RTB and Programmatic at Schibsted in Sweden.

Rising Above The Tide, a conversation with editors who have overcome social, political and legal obstacles, featuring Peter Bale, Chief Executive Officer at the Center for Public Integrity in the United States and former vice president and general manager of digital at CNN International, Pichai Chuensuksawadi, Editor-in-chief of the Bangkok Post, and Oluwatoyosi Ogunseye, Editor of Sunday Punch in Nigeria.


The Multi-Platform Newsoom, which will focus on the evolution towards a mobile future and will feature David Callaway, Editor-in-chief of USA Today, Marta Gleich, Executive Editor of Zero Hora in Brazil, and Poul Madsen, Executive Editor-in-chief of Ekstra Bladet in Denmark.


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