Digital Media Latinoamérica: Design and Build Successful Digital Strategies

When the World Association of Newspapers and News Publishers (WAN-IFRA) brings its acclaimed series of digital media conferences in Lima, Peru, in September, it will be bringing the best ideas and case studies to design and build successful digital strategies for newspapers and news media.

Digital Media Latinoamérica 2014, #DML14, to be held in Lima on 19 and 20 September, will offer four sessions devoted to the biggest issues facing news publishers everywhere:

— How to boost digital revenue, rethink the economic model of digital news businesses and identify the best approaches to paid content and programmatic and native advertising.


— How to create the best multi-platform projects, the most advanced multimedia newsrooms and develop data and analytical journalism.

— How to make the best use of new platforms, adopt mobile strategies, optimize the use of video and experiment with new visual narratives.

— How to find and use new digital tools to produce more attractive and better content.

Digital Media Latinoamérica 2014 is for editorial and business executives alike and will feature presentations from innovative regional and international newspaper and news media editors and executives. Confirmed speakers include:

— Nathalie Malinarich, Editor of Mobile and New Platforms, BBC News online, United Kingdom, who will present how the broadcaster is adapting to online video, using innovative formats such as live streaming, raw footage, immersive and show & tell coverage, and reaching record-level audiences.

— Jim Moroney III, Publisher and Chief Executive Officer, The Dallas Morning News, United States. Among the most successful and innovative publishers in the US, Moroney has developed new revenue streams through launching new digital business, and partnerships to build on the strengths of his newspaper’s brand and contribute to the company’s earnings.

— Tony Haile, CEO of Chartbeat, United States. Chartbeat is the world’s leading real-time data service company. What started as two-person project is now more than 40 with more than 4000 clients, including CNN, the New York Times, ESPN, and Starbucks. Chartbeat moved beyond click-throughs and content sharing to measure online ad performance to focus on new measures of the time and engagement of web users via tracking mouse movements, scroll-depths and time spent.

— Juan Carlos Simo, Digital Editor, La Voz del Interior, Argentina, which has introduced ‘scrollytelling’ into ambitious interactive journalism projects and provides a great example of how a regional daily can produce top-quality digital storytelling.

— Mark Little, CEO & Co-founder of Storyful, Ireland, the “news agency built of the social media age”. Storyful provides a host of new tools and analytics via online and mobile platforms, integrates video into editorial and advertising  and monitors social conversations and sentiment. In 2013, verified user-generated videos managed by Storyful generated  750 million views for its partners.

— Fabio Gusmão, Digital Editor, Jornal Extra, Brazil, which shows how newspapers can make innovative use of social media tools to increase online and mobile audiences. Its ‘WhatsApp’ network of 26,000 citizen journalists monitors the news from the streets of Rio de Janeiro to deliver exclusive and timely content and to alert the newsroom to breaking news.

– Plus many more! Full details of Digital Media Latinoamérica 2014 be found at http://www.wan-ifra.org/dml14

WAN-IFRA’s Digital Media conferences have become a referent in the digital publishing industry, with more than 1,200 delegates from around the globe attending the Digital Media Europe (DME), Digital Media Asia (DMA), and Digital Media India (DMI) and Digital Media Latinoamérica  (DML) editions last year. This DMx network of events makes it one of the most relevant international business platforms dedicated to the transformation of the news media industry.

WAN-IFRA, based in Paris, France, and Frankfurt, Germany, with subsidiaries in Singapore and India, is the global organisation of the world’s newspapers and news publishers. It represents more than 18,000 publications, 15,000 online sites and over 3,000 companies in more than 120 countries. Its core mission is to defend and promote press freedom, quality journalism and editorial integrity and the development of prosperous businesses.



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